Now, more than ever, your clients and prospects are looking for real and genuine support. Simple and straightforward marketing communication creates meaningful connection with clients and prospects. Rather than overthinking your marketing, think about what’s most important for your clients and keep it real: reassuring, relevant and genuine!
Just because you got straight A’s in high school English or you can write an articulate technical report, doesn’t mean you have the mettle to create successful marketing content.
You know the content on your website is important, but they’re just words – right? Wrong, your website needs the right words – words that work for websites and specifically, your prospective clients. Words that address what you do, who you do it for, how you do it, and most importantly, why. Nailing your ‘why’…
If your business website isn’t mobile-friendly and secure, you need a new one. It’s that simple.