We get it, building a website can be quite the exercise. However if your last website project was three, five or heavens above 10 years ago, you’ll be pleased to know it’s now a whole lot easier.
You may be surprised to learn you now have an ageing website that needs a facelift or perhaps a complete re-do.
When it comes to attracting new clients and staff, a slow and outdated website won’t be doing you any favours.
There are changes in website-land and a bunch of new domain names have been released sans the .com in their suffixes and that could pose a threat to your internet identity.
With so much focus on what you can’t do at the moment, how about focusing on what you CAN do, right now, to keep your business top of mind with those who matter most – your clients.
Consciously dedicating time to your marketing is always important, not just during a pandemic. But since we’re in one, changing things up and creating points of difference is essential.
Now, more than ever, your clients and prospects are looking for real and genuine support.
Simple and straightforward marketing communication creates meaningful connection with clients and prospects. Rather than overthinking your marketing, think about what’s most important for your clients and keep it real: reassuring, relevant and genuine!
Just because you got straight A’s in high school English or you can write an articulate technical report, doesn’t mean you have the mettle to create successful marketing content.
You know the content on your website is important, but they’re just words – right? Wrong! Your website needs the right words – words that work for websites. Specifically, your prospective clients.
Words that address what you do, who you do it for, how you do it, and most importantly, why. Nailing your ‘why’ is the difference between prospective clients selecting your services over a competitor’s.
If your business website isn’t mobile-friendly and secure, you need a new one. It’s that simple.
