Katie is an experienced online marketing manager who helps businesses connect with the ’right’ audience.
Born a Gen-X, but an early adopter of technology (a trait more commonly associated with tech-savvy Gen-Ys). Katie is a technologically-intuitive communicator, deftly guiding clients through the confusion of a fast-changing online environment.
A firm believer in the positive impact of social media on business, since 2007 Katie has helped business owners to successfully integrate online tools into their businesses’ marketing activities.
At Bold! Katie is dedicated to managing and supporting the online reputation of a range of clients, many of whom are financial service professionals. She enjoys helping them to form confident and appropriate online business reputations.
Katie carefully considers online media strategies that complement, and often accelerate, other business marketing initiatives. Her approach delivers strong and consistent brand awareness and extends her clients’ reach to new audiences of prospective clients.
Katie thrives on educating others about the social sphere. She coaches business owners about social media opportunities while paying careful attention to issues of online security, etiquette and using social media responsibly and productively for achieving business outcomes.
In addition to her talent for social media marketing, Katie’s online skills shine in her creative ability to design and execute websites.
Her vast knowledge extends to search engine optimisation (SEO).
She has a genuine curiosity for software coding that is coupled with practical and commercially viable strategies for delivering meaningful marketing communications that meet, and often exceed, her clients’ goals.
Katie is a strong communicator and a creative thinker who is genuinely responsive to her clients’ needs. She’s patient and generous, especially when it comes to sharing her considerable knowledge. It’s little wonder Katie quickly forms sincere and trusting relationships.
Katie holds a Bachelor of Business, majoring in Marketing with the Dean’s Commendations for Academic Excellence. She is a member of the Marketing Institute of Australia, experienced in writing award applications and coordinating events for business owners – among them a number of prominent entrepreneurs.
Katie grew up in regional Queensland before moving to Brisbane where she was employed as a Project Officer and Team Leader for Queensland Health.
After working in the senior position for some time, Katie married Steven a Medical Sonographer and moved to the Sunshine Coast where she attended university and found her love of social media marketing. Together she and Steven, are raising two beautiful girls and a Schnauzer named Bruce.