If your business website isn’t mobile-friendly and secure, you need a new one. It’s that simple.
Google and other browsers favour mobile-friendly websites and with the vast majority of your prospective clients now searching on mobile phones and tablets, you could miss out if your website isn’t appearing in search results. Here’s an easy way to check if your website is mobile-friendly, plus tips for how your website can help you create a BOLD impression…
To create a BOLD impression, your business website needs to tick three boxes:
1. Secure & Mobile-friendly
Visit https://search.google.com/test/mobile-friendly, type in your website address and wait 5-10 seconds to find out whether or not your website is mobile-friendly. Then check to see if you have a green padlock in your url – if you have an information symbol instead beware, as any information prospective clients might type into your website forms may be compromised.
If your website isn’t mobile friendly or secure, but the content is good, a web developer may be able to apply the ‘mobile-friendly’ coding you need and a Security or SSL Certificate to your hosting
However, with website development changing all the time, it’s likely that building a new secure website with inbuilt mobile-friendly coding will be more cost effective for you.
You’ll be pleased to know that modern mobile-friendly website templates may be tailored relatively inexpensively to include colours, styling and images that will enable you to create your own business personality that is consistent with your branding. This means you can avoid spending significant time and money on a custom designed site.
2. Content
When it comes to preparing content, most business owners make the mistake of talking about themselves too much rather than providing information that resonates with prospective clients. Typically, prospective clients have a check list of must-haves. However, they are also looking for a bold first impression that grabs attention. This is where your branding, which includes your visual brand, Quick Pitch – what you do, who you do it for, how you do it and why (the outcomes your create for clients) and captivating images, will create cut-through to set you apart from others in your field.
3. The X-factor
Technical differences in your firm’s specialisations or particular skills sets are important, but it’s the feeling that a prospective client gets from the tone of the words, the selection of images and the genuine nature of the testimonials that makes all the difference.
The key is to be confident in sharing your core values and allow the true character of your firm and the personalities of key team members to be revealed. This won’t compromise your professionalism, but it will tell those you are most likely to do business with that while you are well qualified, you are open and welcoming of new long-term relationships. It’s when prospective clients ‘feel’ the fit is right that they’ll take the next step towards taking up your services.
Here’s what you need to do next …
- Talk to us here at Bold! or your own web developer about your options for making your existing site mobile-friendly.
- Turn the focus of your content – words and images – to connecting with your clients and leave them in no doubt that you can provide what they need most. If you need help – give us a call.
- Be confident and share your core values, be true to character of your firm and creates a bold first impression with an X-factor that leaves your prospective clients feeling certain there’s a genuine fit.
To find out more about how our Do-It-For-You Framework can help you create the BOLD impression that can bring new business, please contact us today on 07 5477 0197 or marketing@boldcorp.com.au
