Good communication is the key to retaining client relationships because this creates trust, maximises your client’s ‘Lifetime Value’ and contributes directly to the success of your business. In this article, we look at why it’s important to implement regular marketing communications, and how to do it.
With so much focus on what you can’t do at the moment, how about focusing on what you CAN do, right now, to keep your business top of mind with those who matter most – your clients. Consciously dedicating time to your marketing is always important, not just during a pandemic. But since we’re in…
Communicate, communicate, communicate While the government is working towards no lockdowns and fewer restrictions, it looks like it’s still going to be some time before we can return to normal business operating conditions, if ever. The reality is, you need to find a way to turn abnormal into business ‘as’ normal, and it starts with…
If you have thought about what will happen when you pass away, you’ve probably already considered actions like creating a will, electing a power of attorney or establishing a business succession plan. One thing you may not have considered is what will happen to your social media accounts – personal and business. It may seem…
Facebook’s sudden news blackout last week no doubt gave pause to the many Australian businesses that use the platform as part of their marketing and communications strategies. The move has had wide-ranging impacts on businesses, and not just those in the media industry.
When it comes to Google business reviews or social media comments, sometimes people have a genuine concern or complaint, while others just behave like bullies. Either way, the key is to actively manage your social media and Google business reviews and take swift action when comments and reviews take a negative turn. Keeping a cool…
We know it sounds like a contradiction of terms, but marketing really doesn’t need too many bells and whistles and it certainly doesn’t need to be complicated. All you need are FIVE key resources, a dash of EDM and social media.
If you think your clients and customers aren’t on social media, think again. Statistics suggest otherwise (more about that later), but even if your clients aren’t social media savvy themselves, the people who influence them probably are.