Your Professional Profile outlines your skills, qualifications, accomplishments, experience and perhaps most importantly, your character.
Unfortunately and unfairly, some professionals are burdened with stereotypes that wrongly assume they are ‘all the same’. Think accountants and assumptions of being conservative and ‘bean counting’.
Bold! prepares Professional Profiles that allow our clients to stand out from their crowd of competitors to attract new ideal clients and forge relationships that maximise client lifetime value. We reveal important differentiators – professional and personal – that are sometimes surprising and always memorable.
Using our Bold! 4C framework we outline your Credentials, your qualifications and experiences; indicate your ideal Clients so they identify themselves as the beneficiaries of your advice and services; and describe your Character. These are the traits that your ideal clients will relate to and value as ultimately, they will do business with those they know, like and trust.
Finally, we add Conversation Starters. These are the little-known personal or professional facts that provide your ideal clients with insights that initiate genuine relationships.