When it comes to Google business reviews or social media comments, sometimes people have a genuine concern or complaint, while others just behave like bullies. Either way, the key is to actively manage your social media and Google business reviews and take swift action when comments and reviews take a negative turn. Keeping a cool…
There is danger in making assumptions and it could be costing your business thousands. This is because it’s very likely your colleagues and clients don’t actually know what you think they should know about you.
Long before COVID-19 many businesses were already suffering a debilitating affliction that they were not even aware of. Called ‘client perceived indifference’, symptoms include clients experiencing a sense that their product or service provider doesn’t care much about them. And the cause? Poor client communication.
If you don’t have a Google Business Listing, you could be missing out on the best FREE digital advertising you can get.
Google reviews are important for marketing your business. Why? ONE, they boost your local search listing. TWO, they enable prospective clients to learn about you from independent third parties. THREE, they offer you (as a business owner) valuable feedback for sharing with your team or actioning to become a better business.
If your company’s business brochure is treated as a rarefied object locked in a cupboard and only bestowed upon those recipients considered worthy, you are most likely suffering from ‘precious brochure syndrome’. If this sounds like your firm, chances are your marketing collateral is gathering dust, not new business.
Just because you got straight A’s in high school English or you can write an articulate technical report, doesn’t mean you have the mettle to create successful marketing content.
You know the content on your website is important, but they’re just words – right? Wrong, your website needs the right words – words that work for websites and specifically, your prospective clients. Words that address what you do, who you do it for, how you do it, and most importantly, why. Nailing your ‘why’…
‘Tis the season to be jolly and after a big year, no one will blame you for wanting to take some well-earned time off. However, before you do, may we suggest that now is the time to prepare and sign off on your 2019 marketing program.
With the business award season currently underway, a number of our clients have recently been named as finalists, and even better, won awards for excellence.