No matter how busy it gets, not marketing your business should never be an option. Busy-ness is a phase and eventually things slow down, and then what?
Over the years, Bold! has encouraged and assisted many clients to enter business awards. After all, there is nothing quite like winning an award that recognises your expertise and commitment to your craft to boost new business enquiry.
We recently wrote about finding the balance between creative and practical marketing communication, and here we tackle why it’s so important to be authentic in your business marketing.
There are changes in website-land and a bunch of new domain names have been released sans the .com in their suffixes and that could pose a threat to your internet identity.
Communicate, communicate, communicate While the government is working towards no lockdowns and fewer restrictions, it looks like it’s still going to be some time before we can return to normal business operating conditions, if ever. The reality is, you need to find a way to turn abnormal into business ‘as’ normal, and it starts with…
“Just be yourself.” We hear this phrase all the time but in business especially, it’s easier said than done. It’s important to stand out, but you also don’t want to alienate clients or appear unprofessional. The truth is, being yourself in business (and your marketing) is a balancing act.
When it comes to Google business reviews or social media comments, sometimes people have a genuine concern or complaint, while others just behave like bullies. Either way, the key is to actively manage your social media and Google business reviews and take swift action when comments and reviews take a negative turn. Keeping a cool…
There is danger in making assumptions and it could be costing your business thousands. This is because it’s very likely your colleagues and clients don’t actually know what you think they should know about you.
Long before COVID-19 many businesses were already suffering a debilitating affliction that they were not even aware of. Called ‘client perceived indifference’, symptoms include clients experiencing a sense that their product or service provider doesn’t care much about them. And the cause? Poor client communication.
If you don’t have a Google Business Listing, you could be missing out on the best FREE digital advertising you can get.