You may be surprised to learn you now have an ageing website that needs a facelift or perhaps a complete re-do. When it comes to attracting new clients and staff, a slow and outdated website won’t be doing you any favours.
No matter how busy it gets, not marketing your business should never be an option. Busy-ness is a phase and eventually things slow down, and then what?
Over the years, Bold! has encouraged and assisted many clients to enter business awards. After all, there is nothing quite like winning an award that recognises your expertise and commitment to your craft to boost new business enquiry.
We recently wrote about finding the balance between creative and practical marketing communication, and here we tackle why it’s so important to be authentic in your business marketing.
There are changes in website-land and a bunch of new domain names have been released sans the .com in their suffixes and that could pose a threat to your internet identity.
Is your approach to business marketing creative, practical and authentic? If you can put a tick beside these fundamental marketing communication criteria, it’s very likely you’re winning the client engagement trifecta, and with it a legion of loyal, long-term clients while enjoying regular new business enquiries. Here we explain our approach to creative and practical…
To ensure your business survives stagflation and the inevitable belt tightening by clients, it’s time to ramp things up. We understand it’s at times like these, you’ve got a lot on your plate and it’s easy to focus your time and energy on managing operational matters and let your marketing slip. But businesses generally don’t…
Before you invest big bucks in your marketing, it’s important to know how to spot an ideal client when you see one. Knowing your ideal client’s profile and how you can help them is an important first step for creating a successful and profitable business. Not only will an ‘ideal’ client help you grow your…
With so much focus on what you can’t do at the moment, how about focusing on what you CAN do, right now, to keep your business top of mind with those who matter most – your clients. Consciously dedicating time to your marketing is always important, not just during a pandemic. But since we’re in…
As a business leader, it’s important to help both existing and prospective clients to understand what you can do for them. And when it comes to providing that all-important evidence of ‘how’ you achieve results, sometimes describing your expertise is not enough.