Facebook’s sudden news blackout last week no doubt gave pause to the many Australian businesses that use the platform as part of their marketing and communications strategies. The move has had wide-ranging impacts on businesses, and not just those in the media industry.
We were recently reminded about how easy it is for specialist professionals to be overlooked by prospective clients. We had met with an award-winning business with credentials up to their eyeballs, who enjoy preferred partner status for local government AND they have a raft of out-of-the-box innovative runs on the board… and yet, they found…
There is danger in making assumptions and it could be costing your business thousands. This is because it’s very likely your colleagues and clients don’t actually know what you think they should know about you.
We’ve been working with professionals for years and most of them don’t ‘sell’. They don’t like it or they won’t do it, especially now in these highly sensitive COVID times. If this sounds like you, it’s time to find peace with how you go about bringing in new business.
Now, more than ever, your clients and prospects are looking for real and genuine support. Simple and straightforward marketing communication creates meaningful connection with clients and prospects. Rather than overthinking your marketing, think about what’s most important for your clients and keep it real: reassuring, relevant and genuine!
Long before COVID-19 many businesses were already suffering a debilitating affliction that they were not even aware of. Called ‘client perceived indifference’, symptoms include clients experiencing a sense that their product or service provider doesn’t care much about them. And the cause? Poor client communication.
Your clients need you. They need your experience, advice and leadership. If you are unsure about how, or you don’t have time to communicate with your clients, ask for help.
The holidays are over, the kids are back at school, routine has returned and decision makers have new perspectives after taking their brains off-line for a few weeks. It’s during February (and March) that the jobs put on hold until the new year need to be actioned.
We know it sounds like a contradiction of terms, but marketing really doesn’t need too many bells and whistles and it certainly doesn’t need to be complicated. All you need are FIVE key resources, a dash of EDM and social media.
If you are sending out helpful information to your clients that clearly explains what you do, how you do it and why, but you don’t follow up to help your clients benefit from your advice, then this article is for you.