The holidays are over, the kids are back at school, routine has returned and decision makers have new perspectives after taking their brains off-line for a few weeks. It’s during February (and March) that the jobs put on hold until the new year need to be actioned.
We know it sounds like a contradiction of terms, but marketing really doesn’t need too many bells and whistles and it certainly doesn’t need to be complicated. All you need are FIVE key resources, a dash of EDM and social media.
If you are sending out helpful information to your clients that clearly explains what you do, how you do it and why, but you don’t follow up to help your clients benefit from your advice, then this article is for you.
For most business owners eager to sell more products and services, it’s important to take a couple of steps back and establish the foundations for all your marketing, before jumping head first into a marketing program.
You know the content on your website is important, but they’re just words – right? Wrong, your website needs the right words – words that work for websites and specifically, your prospective clients. Words that address what you do, who you do it for, how you do it, and most importantly, why. Nailing your ‘why’…
‘Tis the season to be jolly and after a big year, no one will blame you for wanting to take some well-earned time off. However, before you do, may we suggest that now is the time to prepare and sign off on your 2019 marketing program.
It’s one of the privileges of being a relationship marketing provider, we get to write a lot of Professional Profiles.
First impressions really do count. A tired and neglected business image will speak far louder than the words you won’t have the opportunity to say. As a business owner, you’ll be pleased to know that it is possible – without incurring great expense or investing too much time – to create a first impression that’s not only…
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In 2017 my daughter, Olivia, turned 21 and so did Bold! It wasn’t long after she came along that my then home-based business was incorporated.