There are changes in website-land and a bunch of new domain names have been released sans the .com in their suffixes and that could pose a threat to your internet identity.
This is IMPORTANT and needs the attention of every business owner who has a .com or a .com.au in their website or email domain name. And, that’s just about everyone!
The problem is, if you don’t claim the new version for your business domain, your competitors might.
At best this could confuse your audience of clients as multiple domains, similar to yours, could turn up in searches, while at worst you could be the victim of mischief-making that could damage your brand reputation.
For business owners who have invested considerable resources in building brand recognition and reputation, erring on the side of caution and buying the new versions of their existing domains, should consider it a priority.
Of course, it is an annoying additional expense that smacks of a cash grab that has business owners over a barrel.
For us here at Bold! we took the bait and purchased additional domain names and in doing so they are now off the market.
To be clear, and using ourselves as an example, we purchased the NEW .au versions of our existing website domain which is boldcorp.com.au
That is, we are now the certain owners of boldcorp.au (sans the .com) as well as a range of other versions that includes our long name version: boldmarketingcommunication.au
Depending on who you purchase your domains from, you can expect to pay around $AU30 for two years.
If you’re interested, here’s an article from the Small Business & Family Enterprise Ombudsman that provides more details.
If this article has been helpful, please pass it on. If you need help with your website or marketing communications, give us a call on 07 5477 0197 or email email@example.com.
We’re here to help!
At Bold! we specialise in helping professionals and business owners to use marketing to grow and be successful. Over the past 25 years we have fine-tuned what we call our ‘Do-able Marketing’ model. It is underpinned by a 7-Step Do-It-For-Me (DIFM) Marketing framework that overcomes the THREE key issues that professionals and business owners have told us prevent them from marketing their businesses: Time, Affordability and Accountability.