Marketing Strategy

The Bold! Do-Able Marketing model provides a structured approach that simply makes sense. Supported by our Do-It-For-Me framework, we become part of your team, doing the heavy lifting to achieve your marketing goals.

Generally speaking there are seven steps involved in any marketing assignment. These include: 1. the briefing, 2. strategy development, 3. marketing resource design, 4. formal approval, 5. campaign rollout, 6. reporting and 7. follow-up.

While we get to work on your marketing communication strategy and resources,  rolling out your campaigns and reporting on their performance, you will need to provide briefings and guidance; approval for all the materials we prepare prior to their release; and importantly, follow-up. This last step is your opportunity to initiate the type of discussion that begins the process of converting a lead or enquiry caused by your marketing, to new business.

We’ll do the heavy lifting.

We develop the approach that’s right for you, prepare the materials necessary for your marketing program – your key marketing resources, email marketing and social media – roll it out on your behalf and then report back to you on its performance.

Not only will a satisfied existing client look to you for additional services not yet purchased, they’ll happily refer you to others capable of buying services from you.

While marketing to existing clients may be your low hanging fruit, your longer term harvest involves gaining new clients. To do this you need to grow your database of contacts via traditional and online networking and partnering with non-competing aligned professionals and social media. These relationships will take longer to mature, but regular and relevant communication based on our know, like and trust approach will mean your reputation is assured when the time is right for prospective clients to engage.