… visual brand (the colours, fonts, graphics or logo); positioning statement (the short phrase that indicates your purpose or promise); and what we like to describe as your quick pitch, which outlines what you do, who you do it for, how you do it and why.
If you have an established firm, and you and your clients are attached to your branding even though it may be outdated, refreshing rather than reinventing may be the solution. We can do this for you.
What you say in your branding is just as important as how it looks.
Your positioning statement is a short and memorable phrase that captures your brand promise. You’ll recognise, for example, EY’s positioning statement ‘Building a Better Working World’. And the Woolworths symbol, accompanied by their positioning statement ‘The Fresh Food People’, leaves no doubt about their brand promise. For us, our positioning statement is ‘Do-able Marketing’.
Also known as your ‘elevator pitch’, your quick pitch should be clear, concise and convincing. Here’s our Bold! quick pitch:
We help business owners and professionals to use marketing to grow their businesses.
We do this using our ‘Do-Able’ Marketing model that’s underpinned by a 7-Step Do-It-For-Me framework that overcomes the 3 key issues the prevent our clients from marketing their firms: time, affordability and accountability.
We can help you create a memorable visual brand, positioning statement and prepare your quick pitch that will help you to stand out from the crowd so that you may grow your business.