With so much focus on what you can’t do at the moment, how about focusing on what you CAN do, right now, to keep your business top of mind with those who matter most – your clients.
Consciously dedicating time to your marketing is always important, not just during a pandemic. But since we’re in one, changing things up and creating points of difference is essential.
“Just be yourself.”
We hear this phrase all the time but in business especially, it’s easier said than done. It’s important to stand out, but you also don’t want to alienate clients or appear unprofessional. The truth is, being yourself in business (and your marketing) is a balancing act.
Now, more than ever, your clients and prospects are looking for real and genuine support.
Simple and straightforward marketing communication creates meaningful connection with clients and prospects. Rather than overthinking your marketing, think about what’s most important for your clients and keep it real: reassuring, relevant and genuine!
It’s one of the privileges of being a relationship marketing provider, we get to write a lot of Professional Profiles.
