When it comes to Google business reviews or social media comments, sometimes people have a genuine concern or complaint, while others just behave like bullies. Either way, the key is to actively manage your social media and Google business reviews and take swift action when comments and reviews take a negative turn. Keeping a cool…
Long before COVID-19 many businesses were already suffering a debilitating affliction that they were not even aware of. Called ‘client perceived indifference’, symptoms include clients experiencing a sense that their product or service provider doesn’t care much about them. And the cause? Poor client communication.
Google reviews are important for marketing your business. Why? ONE, they boost your local search listing. TWO, they enable prospective clients to learn about you from independent third parties. THREE, they offer you (as a business owner) valuable feedback for sharing with your team or actioning to become a better business.
We know it sounds like a contradiction of terms, but marketing really doesn’t need too many bells and whistles and it certainly doesn’t need to be complicated. All you need are FIVE key resources, a dash of EDM and social media.
If you are sending out helpful information to your clients that clearly explains what you do, how you do it and why, but you don’t follow up to help your clients benefit from your advice, then this article is for you.
For most business owners eager to sell more products and services, it’s important to take a couple of steps back and establish the foundations for all your marketing, before jumping head first into a marketing program.
Okay, so you have ideas for what you are generically calling a ‘strategy paper’, but before you get started there are FIVE important things to consider.
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