No matter how busy it gets, not marketing your business should never be an option. Busy-ness is a phase and eventually things slow down, and then what?
We recently wrote about finding the balance between creative and practical marketing communication, and here we tackle why it’s so important to be authentic in your business marketing.
Just because you got straight A’s in high school English or you can write an articulate technical report, doesn’t mean you have the mettle to create successful marketing content.
You know the content on your website is important, but they’re just words – right? Wrong! Your website needs the right words – words that work for websites. Specifically, your prospective clients. Words that address what you do, who you do it for, how you do it, and most importantly, why. Nailing your ‘why’ is the…
It’s one of the privileges of being a relationship marketing provider, we get to write a lot of Professional Profiles.