When you think about marketing, do you immediately picture ad spend on flashy campaigns or social media trends like TikTok dances?
Do you feel overwhelmed by the thought of hiring extra staff, burning cash on new software, or navigating digital tools just to see if you’re getting a return on investment (ROI)?
If these challenges sound familiar, you’re not alone.
If you think your clients and customers aren’t on social media, think again. With over 3.05 billion active Facebook users globally and 19 million Australians alone on the platform, social media is a crucial channel for reaching your audience.
Is Your Marketing Falling Flat? Discover 7 Proven Tips to Revitalise Your Strategy
We get it, building a website can be quite the exercise. However if your last website project was three, five or heavens above 10 years ago, you’ll be pleased to know it’s now a whole lot easier.
You may be surprised to learn you now have an ageing website that needs a facelift or perhaps a complete re-do.
When it comes to attracting new clients and staff, a slow and outdated website won’t be doing you any favours.
No matter how busy it gets, not marketing your business should never be an option.
Busy-ness is a phase and eventually things slow down, and then what?
Over the years, Bold! has encouraged and assisted many clients to enter business awards. After all, there is nothing quite like winning an award that recognises your expertise and commitment to your craft to boost new business enquiry.
We recently wrote about finding the balance between creative and practical marketing communication, and here we tackle why it’s so important to be authentic in your business marketing.
There are changes in website-land and a bunch of new domain names have been released sans the .com in their suffixes and that could pose a threat to your internet identity.
Is your approach to business marketing creative, practical and authentic? If you can put a tick beside these fundamental marketing communication criteria, it’s very likely you’re winning the client engagement trifecta, and with it a legion of loyal, long-term clients while enjoying regular new business enquiries.
Here we explain our approach to creative and practical business marketing for small and medium sized business owners.
