We know it sounds like a contradiction of terms, but marketing really doesn’t need too many bells and whistles and it certainly doesn’t need to be complicated. All you need are FIVE key resources, a dash of EDM and social media.
If your company’s business brochure is treated as a rarefied object locked in a cupboard and only bestowed upon those recipients considered worthy, you are most likely suffering from ‘precious brochure syndrome’. If this sounds like your firm, chances are your marketing collateral is gathering dust, not new business.
You know the content on your website is important, but they’re just words – right? Wrong, your website needs the right words – words that work for websites and specifically, your prospective clients. Words that address what you do, who you do it for, how you do it, and most importantly, why.
Nailing your ‘why’ is the difference between prospective clients selecting your services over a competitor’s.
With the business award season currently underway, a number of our clients have recently been named as finalists, and even better, won awards for excellence.
It’s one of the privileges of being a relationship marketing provider, we get to write a lot of Professional Profiles.
First impressions really do count. A tired and neglected business image will speak far louder than the words you won’t have the opportunity to say. As a business owner, you’ll be pleased to know that it is possible – without incurring great expense or investing too much time – to create a first impression that’s not only good but BOLD.
If your business website isn’t mobile-friendly and secure, you need a new one. It’s that simple.
If you think your clients aren’t on social media, think again. Statistics suggest otherwise (more about that later), but even if your clients aren’t social media savvy themselves, the people who influence them probably are.
Artificial intelligence is a hot topic among financial services professionals. Financial planners are very aware of Robo Advisor and I recently attended a conference where the dinner presenter created an ‘Artificial Accountant’ in about 10 minutes.
Many businesses are using their marketing communication channels to demonstrate that they are EXACTLY the same as their competitors, rather than doing what marketing is meant to do, and differentiate themselves.