With the business award season currently underway, a number of our clients have recently been named as finalists, and even better, won awards for excellence.
The process of entering an award has many benefits, not least an opportunity to polish up your profile, while winning awards has a way of opening doors to new opportunities. Regardless of whether you win an award or not, there are considerable benefits associated with presenting your business as award-worthy.
Here at Bold! we actively encourage and assist our clients to enter business and community awards. After all there’s nothing quite like this type of recognition for drumming up new business, not to mention the positive effect it has on team spirit.
For business owners who perhaps haven’t participated in a ‘job interview’ for a couple of decades, the awards process can feel equally cathartic and confronting.
Generally speaking, it forces you to look closely at your business: what you do, who you do it for, how you do it and the outcomes you create that set you apart from your competitors.
Then there are the interviews, often by a panel of business leaders, who ask you to articulate all this and in a manner that will leave a lasting and memorable impression on them.
Having a well-prepared quick pitch and concise description of your business framework will not only help a panel of judges to understand your offering, it will also appeal to your prospective clients who are looking to engage your type of services.
For award winners, there are precisely 12 months to make the most of the award title and to secure your spot as a leading business before a new winner takes your place.
For the more proactive award winners, this can lead to greater involvement and exposure in your business community and of course, an extra level of credibility that differentiates your business from, and provides an edge on, your competitors.
Certainly, there is a bit of work involved in preparing an award application, but for all the finalists and winners we’ve helped over the years, they’ll tell you it is well worth it when it comes to enhanced brand recognition and doors that open to let in new business opportunities and growth.
But perhaps more importantly, the award process shines a light not only on what your business does well, but also your untapped potential. Having this level of insight into your business enables more effective marketing for business success.
Here are SIX marketing attributes of award worthy businesses:
1: A compelling quick pitch
2: Defined ideal client profiles
3. Values that the business openly shares
4. A memorable brand
5. An up to date website, and
6. Regular, focused, bespoke and genuine marketing communications
Need help with your marketing communication? Please contact us at firstname.lastname@example.org.