Our role is to help our clients to engage in meaningful ways with their customers and families, the support teams who deliver these important services, involved organisations and stakeholders, and the communities in which they operate.
While each marketing communication program is tailored to address specific needs, fundamentally our approach is simple. We believe in taking a straight forward yet creative approach that is time and cost effective.
Regular and relevant communication is the key and we achieve this for our Aged Care, In-home Care Services and Community Services clients in many and diverse ways, including:
- Customer newsletters
- Internal team engagement and communication
- Recruitment communications
- Social media
- Email marketing campaigns
- Website design & management
- Annual report preparation
- Information leaflets and brochures
- Branded print advertising template design
- Procedure manuals (e.g. PPE & COVID Safe Practices)
- Blogs, articles and case studies
- White papers and presentations
- Crisis communications (particularly for the Aged Care sector)
- Team conference strategies
In addition to developing strategy and preparing resources, we provide marketing communication advice and guidance which extends to helping our clients address important matters such as implementing key procedural responses. Our role is comprehensive and we proactively help our clients to achieve their goals.
More and more, businesses that have traditionally relied upon inhouse marketing teams are engaging highly skilled external service providers, such as Bold!, to deliver specialised services.
These businesses are reaping the benefits which include gaining access to a wider range of expertise and specialised skills not generally available inhouse.
In our experience, our ‘external marketing team’ approach, which is supported by clear fee agreements, provides benefits that include quality outcomes, cost-effective service delivery, measurable results and budget certainty. We embrace our clients’ values, we are reliable, results driven and accountable. We form collaborative, trusted and long-term relationships with our clients and achieve goals which commonly include:
Consistency is the hallmark of a strong and memorable brand. We are skilled at developing a marketing communication approach that delivers regularly scheduled marketing communication that supports consistent brand messaging and core values in a tone that resonates with customers, their carers, stakeholders and the community in which our clients operate.
Among the significant costs savings of engaging Bold! as your marketing communication provider, you will enjoy substantially reduced expenditure in these following key areas:
1: Reduced payroll and staffing on costs for inhouse marketing communication teams;
2: Eliminate fees for a range of other providers as many aligned services are included in your program agreement;
3: Reduced wastage and inefficiencies as we implement well-considered marketing strategy and clear instruction for achieving agreed outcomes. We limit down time caused by scope-creep that can divert attention away from key services and outcomes, sickness or annual leave which commonly affects inhouse teams.
Bold! assigns three team members to your marketing communication program offering expertise and commercial value of more than approx. *$350,000 pa in savings based on eliminating salaries and on costs for inhouse marketing.
Bold! brings a diverse menu of professional services, specialised skills and experience rarely available within inhouse teams.
Operating as integral members of your team, we are able to eliminate the time, expense and tedium of having to constantly clarify needs, re-brief brand values and re-communicate expectations to ad hoc service providers. Nor will you need to manage multiple service providers to ensure quality standards or attend to reconciling multiple supplier accounts.
*Based on typical salaries for three team members: manager, assistant and social media coordination plus on costs such as superannuation, work cover, payroll tax, other entitlements and disruptions which result from sickness and annual leave.
To learn more about our Aged Care, In-home Care Services and Community Services marketing communication offering please contact us today.