The holidays are over, the kids are back at school, routine has returned and decision makers have new perspectives after taking their brains off-line for a few weeks. It’s during February (and March) that the jobs put on hold until the new year need to be actioned.
For you, this means it’s time to get your brand, expertise and offer out there so you can make the most of the business opportunities that are abundant at this time of year. Here’s three straight forward marketing steps you can implement right now…
February is, in our opinion, the start of the marketing season.
Prospective clients are active at this time of year, not least because they’re between holiday breaks. Still refreshed from the summer break, decision makers aren’t yet feeling the inevitable fatigue that’s caused by the rigours of business in the runup to the next holiday break at Easter.
Here are three insights for making the most of new business opportunities at this time of year:
- Use what you already have, FIRST!
Dust off your database of clients, prospective clients and others who can refer and influence new business for you and send an email (or a few in succession) that remind them of what you do, who you do it for, how you do it and why what you do is worthwhile. Even if your database isn’t totally up to date, consider tidying it up as a work in progress, and don’t allow perfection to prevent you from communicating with those who can bring new business to you. - Just do it!
Thinking about marketing won’t bring enquiry. Yes, you do need a longer-term coordinated plan, but while you’re working that out, commit to short-term marketing actions that put you front and centre with the people most likely to buy your products and services. For example, a quick and simple six-week marketing campaign could comprise just three emails sent fortnightly and twice weekly posts to four social media channels – LinkedIn, Facebook, Twitter and Instagram. - Keep it simple
More often than not, a straight forward approach is all that’s needed. It will let prospective clients know that you are open for business, fabulous at what you do and capable of delivering the help they need. In our experience, trying to do too much is time-consuming, costly and unnecessary, while overthinking it usually prevents any action at all. Marketing communication that conveys your story in genuine, easily understood terms and describes what’s important to your ideal clients is, in our experience, the most effective.
At Bold! we help professionals and business owners use marketing to grow and be successful. We offer a do-it-for-me marketing framework that takes the heavy lifting out of marketing implementation while addressing the three issues that commonly affect professionals and business owners – time, cost and accountability.
To learn more please:
Contact Wendy Bold – marketing@boldcorp.com.au
Download our brochure: Marketing Communication Overview
Download a Chapter: Accountable Marketing FREE Chapter Download by Wendy Bold (for Accountants & Financial Advisers)
