This question is the king of FAQs and it’s not easy to give a definite answer. However, at Bold! our rule of thumb is to budget 2% to 5% of your turnover. e.g. $10,000 – $25,000 per year for a $500K practice. In our experience this budget range provides our Do-It-For-Me Marketing clients with a solid and consistent annual marketing program.
However, we’re not locked in to any particular figure. We just know that there is a fine line between enough and not enough. Marketing is an investment in the future of your business. If you don’t spend enough or you spend infrequently you’re unlikely to create the momentum for your ideal clients to get to know and remember you.