You know the content on your website is important, but they’re just words – right? Wrong, your website needs the right words – words that work for websites and specifically, your prospective clients. Words that address what you do, who you do it for, how you do it, and most importantly, why.
Nailing your ‘why’ is the difference between prospective clients selecting your services over a competitor’s.
Your website words not only articulate the products and services you offer, they also need to resonate with your website’s human visitors (your clients) and satisfy the voracious appetite that your non-human visitors (search engines) need to help boost your website up the ratings ladder, if they like what they find.
Many business owners fail to factor in the cost of developing content for their website, thinking the web developer will do it (sorry, it’s a completely different skill set!) or they’ll do it themselves and all will be sweet. But most of the time it’s not sweet.
If you are a builder or an accountant, a florist or a dentist there’s every chance your skills lay within your chosen profession and not writing content that will attract prospective clients.
With over *200 million active websites and nearly 2 billion registered websites (and growing by the milli-second), original and quality website content is imperative for your products and services to stand out in such a competitive environment.
When you are updating or building a new website, you need a content writer. Not a journalist who is great at turning out news or an executive assistant who does a great job on reports and correspondence… a content writer, preferably one with marketing communication skills so that your website words align with your overall marketing strategy.
That’s where Bold! can help. We call it ‘coordinated content’ because we coordinate with you and your web developer to prepare great content that reflects the goals you’ve set for your new website.
We will address what you do, who you do it for, how you do it, and why. It’s the explanation of ‘why’ you do what you do that separates professional content writers from the rest. Nailing ‘why’ is usually the difference between prospective clients selecting your services over another.
In Simon Sinek’s famous TED talk ‘How Great leaders inspire action’, he identifies that “people don’t buy what you do, they buy why you do it”.
Here at Bold! we’ve been helping business owners and professionals to use marketing to grow their businesses for more than 22 years. We have developed a ‘do-able’ marketing model that is time effective, affordable and accountable – which are the most common reasons why business owners and professionals fail to market themselves.
Please take a moment now to check out some of the websites build by Bold! here
In the meantime, you can listen Simon Senik here.