As a business leader, it’s important to help both existing and prospective clients to understand what you can do for them. And when it comes to providing that all-important evidence of ‘how’ you achieve results, sometimes describing your expertise is not enough.
Now, more than ever, your clients and prospects are looking for real and genuine support. Simple and straightforward marketing communication creates meaningful connection with clients and prospects. Rather than overthinking your marketing, think about what’s most important for your clients and keep it real: reassuring, relevant and genuine!
If your company’s business brochure is treated as a rarefied object locked in a cupboard and only bestowed upon those recipients considered worthy, you are most likely suffering from ‘precious brochure syndrome’. If this sounds like your firm, chances are your marketing collateral is gathering dust, not new business.