Now, more than ever, your clients and prospects are looking for real and genuine support.
Simple and straightforward marketing communication creates meaningful connection with clients and prospects. Rather than overthinking your marketing, think about what’s most important for your clients and keep it real: reassuring, relevant and genuine!
To find out how, with just a handful of marketing resources, regular emails and social media, please read on now…
So, what do you need?
A visual brand (logo) – Tick!
A website – Tick!
A professional profile – Tick!
A business brochure – Tick!
A case study, plenty of ideas but nothing written down yet?
These five, long-life marketing resources can be used over and over to help your clients understand what you do, who you do it for, how you do it and why.
Your marketing resources may not be perfect and that’s okay. If you are missing any of these resources, that’s okay too, you can work on them and in the meantime make the most of what you’ve got.
Too many business owners and professionals get caught up in perfection and it causes them to do nothing, which means they AND their clients who need their services most, miss out!
For example, we’re advocates for smart, simple websites: Clearly branded, well written, easy to navigate with thoughtfully chosen images and not too many distracting bells and whistles.
Your website is your communication hub and modern business-grade websites are fast to build, affordable and easy to manage.
But it’s not a case of build it and they will come. You need to drive your prospective clients to your website and that’s as easy as adding links to emails and social media posts.
When it comes to preparing content, many business owners and professionals can feel overwhelmed. However, in our experience, the content your clients want to read is usually in plain sight.
All too often, business owners and professionals assume their clients already know information about their services or wrongly feel that what they have to say isn’t very interesting. For a prospective client with a problem or a need, your article could be the most interesting thing they’ve read all year!
Whether you’re a first timer or an inconsistent marketer who hasn’t been in touch with your audience for a while, start with this quick six-week ‘re-introduction’ campaign that makes the most of the key marketing resources mentioned earlier:
Week 1: Reintroduce yourself and your business – send your professional profile and your business brochure by email to your database of clients, prospects and associates who can refer clients to you.
Week 2: Post your photo on your social media channels with a link to your professional profile.
Week 3: Relaunch your website – it doesn’t matter if it’s older or brand new. Use email to invite prospective clients to visit by including your website address along with two or three links to key inner pages.
Week 4: Again, post your website address on social media with an invitation to visit.
Week 5: Demonstrate your expertise – finalise that case study you’ve been working on, upload it to your website and send it by email with an introduction and a link to the full text online.
Week 6: Post a brief case study introduction to your socials with a link to your website to both extend your reach to new audiences and drive traffic to your website.
Finally, resist being overly present.
If you’re in retail, daily social media posting and weekly emails may be appropriate, but for many business owners and professionals a less-is-more marketing communication schedule is more likely to suit you and your clients.
If the chance to chat about options for simple and effective marketing communication would be helpful, please visit our website, learn about our Do-It-For-Me marketing model, read our case studies and client testimonials, see our social media or just give us a call on 07 5477 0197. We’d love to hear from you.
At Bold! we help business owners and professionals to use marketing to grow and be successful. We offer a Do-it-for-me marketing framework that takes the heavy lifting out of marketing while overcoming issues of time, affordability and accountability. Find out more here.