Good communication is the key to retaining client relationships because this creates trust, maximises your client’s ‘Lifetime Value’ and contributes directly to the success of your business. In this article, we look at why it’s important to implement regular marketing communications, and how to do it.
With so much focus on what you can’t do at the moment, how about focusing on what you CAN do, right now, to keep your business top of mind with those who matter most – your clients. Consciously dedicating time to your marketing is always important, not just during a pandemic. But since we’re in…
Communicate, communicate, communicate While the government is working towards no lockdowns and fewer restrictions, it looks like it’s still going to be some time before we can return to normal business operating conditions, if ever. The reality is, you need to find a way to turn abnormal into business ‘as’ normal, and it starts with…
Facebook’s sudden news blackout last week no doubt gave pause to the many Australian businesses that use the platform as part of their marketing and communications strategies. The move has had wide-ranging impacts on businesses, and not just those in the media industry.
Long before COVID-19 many businesses were already suffering a debilitating affliction that they were not even aware of. Called ‘client perceived indifference’, symptoms include clients experiencing a sense that their product or service provider doesn’t care much about them. And the cause? Poor client communication.
We know it sounds like a contradiction of terms, but marketing really doesn’t need too many bells and whistles and it certainly doesn’t need to be complicated. All you need are FIVE key resources, a dash of EDM and social media.
If you are sending out helpful information to your clients that clearly explains what you do, how you do it and why, but you don’t follow up to help your clients benefit from your advice, then this article is for you.