If your goal is to make THIS year the year that you finally get your marketing program organised, but you’re worried about the cost, this tip is for you…
In my experience most SMEs can get a whole lot of marketing value from $1000 per month.
Budgets can vary wildly depending on who you are talking to, but for a $500k firm that’s around 2.5% of your revenue which is more than affordable.
I’ve been working with professionals and business owners for the past 20 years, and one thing I know for certain is most don’t like spending money, but they will, if what they are buying offers good value and a sound return on investment, which is why I recommend email marketing as a key part of a marketing communication mix. Email marketing has built-in reporting that provides evidence of brand awareness and engagement.
I’ve been implementing what I call ‘do-able’ marketing for years and regular monthly email marketing communication is at it’s core.
For professionals (particularly those with a financial focus), there is often an expectation to put out something clever, whereas in my experience the most successful marketing is helpful and informative, solves a problem, saves money or creates a convenience. These are the everyday tips that professionals and business owners can take straight off the top of their heads. They demonstrate that you aren’t just a technical whiz, but you’re practical too.
Then it’s a case of scheduling so that those helpful hints and tips are delivered regularly enough for your clients and prospective clients to find them helpful.
When it comes to scheduling, you just need to fish when the fish are likely to be biting. And that’s generally not during school holiday periods.
Even if your clients don’t have kids themselves, it’s likely someone around them does so they’ll be affected. That means, you should concentrate on the body of the year, avoid sending your marketing emails during December and January, April, early-July and the September October spring break.
It’s logical when you think about it – as I said, marketing works best when it’s helpful and practical.
For more information about affordable marketing, please give me a call on 07 5477 0197 or email email@example.com and I’ll be in touch.
At Bold! we specialise in marketing communication for professionals and business owners, and it would be our pleasure to help you to implement our ‘Do-Able’ Marketing model which is underpinned by a 7-Step Do-It-For-Me Framework. Established for more than 20 years, we overcome the 3 key concerns that often prevent professionals and business owners from marketing: Time, Affordability and Accountability.
For a no-obligation discussion please contact Wendy Bold on 07 5477 0197 or email firstname.lastname@example.org