Before you invest big bucks in your marketing, it’s important to know how to spot an ideal client when you see one.
Knowing your ideal client’s profile and how you can help them is an important first step for creating a successful and profitable business. Not only will an ‘ideal’ client help you grow your business, they’ll also bring professionally rewarding work, appreciate your efforts and very likely pay you what you’re truly worth.
“Just be yourself.”
We hear this phrase all the time but in business especially, it’s easier said than done. It’s important to stand out, but you also don’t want to alienate clients or appear unprofessional. The truth is, being yourself in business (and your marketing) is a balancing act.
Facebook’s sudden news blackout last week no doubt gave pause to the many Australian businesses that use the platform as part of their marketing and communications strategies. The move has had wide-ranging impacts on businesses, and not just those in the media industry.
We were recently reminded about how easy it is for specialist professionals to be overlooked by prospective clients.
We had met with an award-winning business with credentials up to their eyeballs, who enjoy preferred partner status for local government AND they have a raft of out-of-the-box innovative runs on the board… and yet, they found that the prospective clients who needed their help the most, constantly overlooked them. And often for lesser providers!
We’ve been working with professionals for years and most of them don’t ‘sell’. They don’t like it or they won’t do it, especially now in these highly sensitive COVID times.
If this sounds like you, it’s time to find peace with how you go about bringing in new business.
Now, more than ever, your clients and prospects are looking for real and genuine support.
Simple and straightforward marketing communication creates meaningful connection with clients and prospects. Rather than overthinking your marketing, think about what’s most important for your clients and keep it real: reassuring, relevant and genuine!
Long before COVID-19 many businesses were already suffering a debilitating affliction that they were not even aware of. Called ‘client perceived indifference’, symptoms include clients experiencing a sense that their product or service provider doesn’t care much about them. And the cause? Poor client communication.
The key is staying visible. And that starts with communicating often and in a meaningful way.
If you are unsure about how, or you don’t have time to communicate with your clients, ask for help.
