Now, more than ever, your clients and prospects are looking for real and genuine support. Simple and straightforward marketing communication creates meaningful connection with clients and prospects. Rather than overthinking your marketing, think about what’s most important for your clients and keep it real: reassuring, relevant and genuine!
Long before COVID-19 many businesses were already suffering a debilitating affliction that they were not even aware of. Called ‘client perceived indifference’, symptoms include clients experiencing a sense that their product or service provider doesn’t care much about them. And the cause? Poor client communication.
In this time of COVID-19 many clients have to get used to doing business with you differently. That means relying on telephone and online options rather than meeting with you face to face. The key is staying visible. And that starts with communicating often and in a meaningful way.
Your clients need you. They need your experience, advice and leadership. If you are unsure about how, or you don’t have time to communicate with your clients, ask for help.
The holidays are over, the kids are back at school, routine has returned and decision makers have new perspectives after taking their brains off-line for a few weeks. It’s during February (and March) that the jobs put on hold until the new year need to be actioned.
If you don’t have a Google Business Listing, you could be missing out on the best FREE digital advertising you can get.
Google reviews are important for marketing your business. Why? ONE, they boost your local search listing. TWO, they enable prospective clients to learn about you from independent third parties. THREE, they offer you (as a business owner) valuable feedback for sharing with your team or actioning to become a better business.
We know it sounds like a contradiction of terms, but marketing really doesn’t need too many bells and whistles and it certainly doesn’t need to be complicated. All you need are FIVE key resources, a dash of EDM and social media.