Is your Google Business Listing up to scratch? It’s not? Oh dear…
If you don’t have a Google Business Listing, you could be missing out on the best FREE digital advertising you can get.
If you don’t have a Google Business Listing, you could be missing out on the best FREE digital advertising you can get.
Google reviews are important for marketing your business. Why? ONE, they boost your local search listing. TWO, they enable prospective clients to learn about you from independent third parties. THREE, they offer you (as a business owner) valuable feedback for sharing with your team or actioning to become a better business.
We know it sounds like a contradiction of terms, but marketing really doesn’t need too many bells and whistles and it certainly doesn’t need to be complicated. All you need are FIVE key resources, a dash of EDM and social media.
If your company’s business brochure is treated as a rarefied object locked in a cupboard and only bestowed upon those recipients considered worthy, you are most likely suffering from ‘precious brochure syndrome’. If this sounds like your firm, chances are your marketing collateral is gathering dust, not new business.
If you are sending out helpful information to your clients that clearly explains what you do, how you do it and why, but you don’t follow up to help your clients benefit from your advice, then this article is for you.
For most business owners eager to sell more products and services, it’s important to take a couple of steps back and establish the foundations for all your marketing, before jumping head first into a marketing program.
Just because you got straight A’s in high school English or you can write an articulate technical report, doesn’t mean you have the mettle to create successful marketing content.