As a business leader, it’s important to help both existing and prospective clients to understand what you can do for them. And when it comes to providing that all-important evidence of ‘how’ you achieve results, sometimes describing your expertise is not enough.
“Just be yourself.”
We hear this phrase all the time but in business especially, it’s easier said than done. It’s important to stand out, but you also don’t want to alienate clients or appear unprofessional. The truth is, being yourself in business (and your marketing) is a balancing act.
