As a professional services business owner, you may often find yourself wondering, “How can I effectively reach my target audience?” It’s a common challenge for many, but one that holds the key to unlocking your marketing potential.
Is Your Marketing Falling Flat? Discover 7 Proven Tips to Revitalise Your Strategy
Is your approach to business marketing creative, practical and authentic? If you can put a tick beside these fundamental marketing communication criteria, it’s very likely you’re winning the client engagement trifecta, and with it a legion of loyal, long-term clients while enjoying regular new business enquiries. Here we explain our approach to creative and practical…
To ensure your business survives stagflation and the inevitable belt tightening by clients, it’s time to ramp things up. We understand it’s at times like these, you’ve got a lot on your plate and it’s easy to focus your time and energy on managing operational matters and let your marketing slip. But businesses generally don’t…
Before you invest big bucks in your marketing, it’s important to know how to spot an ideal client when you see one. Knowing your ideal client’s profile and how you can help them is an important first step for creating a successful and profitable business. Not only will an ‘ideal’ client help you grow your…
Good communication is the key to retaining client relationships because this creates trust, maximises your client’s ‘Lifetime Value’ and contributes directly to the success of your business. In this article, we look at why it’s important to implement regular marketing communications, and how to do it.
“Just be yourself.” We hear this phrase all the time but in business especially, it’s easier said than done. It’s important to stand out, but you also don’t want to alienate clients or appear unprofessional. The truth is, being yourself in business (and your marketing) is a balancing act.
Facebook’s sudden news blackout last week no doubt gave pause to the many Australian businesses that use the platform as part of their marketing and communications strategies. The move has had wide-ranging impacts on businesses, and not just those in the media industry.
We were recently reminded about how easy it is for specialist professionals to be overlooked by prospective clients. We had met with an award-winning business with credentials up to their eyeballs, who enjoy preferred partner status for local government AND they have a raft of out-of-the-box innovative runs on the board… and yet, they found…
When it comes to Google business reviews or social media comments, sometimes people have a genuine concern or complaint, while others just behave like bullies. Either way, the key is to actively manage your social media and Google business reviews and take swift action when comments and reviews take a negative turn. Keeping a cool…