Now’s NOT the time for radio silence.
Your clients need you. They need your experience, advice and leadership. If you are unsure about how, or you don’t have time to communicate with your clients, ask for help.
Your clients need you. They need your experience, advice and leadership. If you are unsure about how, or you don’t have time to communicate with your clients, ask for help.
The holidays are over, the kids are back at school, routine has returned and decision makers have new perspectives after taking their brains off-line for a few weeks. It’s during February (and March) that the jobs put on hold until the new year need to be actioned.
If you don’t have a Google Business Listing, you could be missing out on the best FREE digital advertising you can get.
Google reviews are important for marketing your business. Why? ONE, they boost your local search listing. TWO, they enable prospective clients to learn about you from independent third parties. THREE, they offer you (as a business owner) valuable feedback for sharing with your team or actioning to become a better business.
We know it sounds like a contradiction of terms, but marketing really doesn’t need too many bells and whistles and it certainly doesn’t need to be complicated. All you need are FIVE key resources, a dash of EDM and social media.
If your company’s business brochure is treated as a rarefied object locked in a cupboard and only bestowed upon those recipients considered worthy, you are most likely suffering from ‘precious brochure syndrome’. If this sounds like your firm, chances are your marketing collateral is gathering dust, not new business.
If you are sending out helpful information to your clients that clearly explains what you do, how you do it and why, but you don’t follow up to help your clients benefit from your advice, then this article is for you.
Just because you got straight A’s in high school English or you can write an articulate technical report, doesn’t mean you have the mettle to create successful marketing content.
You know the content on your website is important, but they’re just words – right? Wrong! Your website needs the right words – words that work for websites. Specifically, your prospective clients. Words that address what you do, who you do it for, how you do it, and most importantly, why. Nailing your ‘why’ is the…
‘Tis the season to be jolly and after a big year, no one will blame you for wanting to take some well-earned time off. However, before you do, may we suggest that now is the time to prepare and sign off on your 2019 marketing program.