Why Your Marketing is Failing and 7 Tips to Fix It
Is Your Marketing Falling Flat? Discover 7 Proven Tips to Revitalise Your Strategy
Stagflation, seriously what next?
To ensure your business survives stagflation and the inevitable belt tightening by clients, it’s time to ramp things up. We understand it’s at times like these, you’ve got a lot on your plate and it’s easy to focus your time and energy on managing operational matters and let your marketing slip. But businesses generally don’t…
The Power of You: Being yourself in business (and marketing)
“Just be yourself.” We hear this phrase all the time but in business especially, it’s easier said than done. It’s important to stand out, but you also don’t want to alienate clients or appear unprofessional. The truth is, being yourself in business (and your marketing) is a balancing act.
Social vs Email: Are your eggs in the right baskets?
Facebook’s sudden news blackout last week no doubt gave pause to the many Australian businesses that use the platform as part of their marketing and communications strategies. The move has had wide-ranging impacts on businesses, and not just those in the media industry.
Marketing Communication that REALLY matters
We were recently reminded about how easy it is for specialist professionals to be overlooked by prospective clients. We had met with an award-winning business with credentials up to their eyeballs, who enjoy preferred partner status for local government AND they have a raft of out-of-the-box innovative runs on the board… and yet, they found…
Stand up to online bullies
When it comes to Google business reviews or social media comments, sometimes people have a genuine concern or complaint, while others just behave like bullies. Either way, the key is to actively manage your social media and Google business reviews and take swift action when comments and reviews take a negative turn. Keeping a cool…
Assumption could be costing your business thousands
There is danger in making assumptions and it could be costing your business thousands. This is because it’s very likely your colleagues and clients don’t actually know what you think they should know about you.
The power of IMPLIED sales
We’ve been working with professionals for years and most of them don’t ‘sell’. They don’t like it or they won’t do it, especially now in these highly sensitive COVID times. If this sounds like you, it’s time to find peace with how you go about bringing in new business.
Straightforward, effective marketing communication
Now, more than ever, your clients and prospects are looking for real and genuine support. Simple and straightforward marketing communication creates meaningful connection with clients and prospects. Rather than overthinking your marketing, think about what’s most important for your clients and keep it real: reassuring, relevant and genuine!
BEYOND COVID-19: Client communication for business recovery
Long before COVID-19 many businesses were already suffering a debilitating affliction that they were not even aware of. Called ‘client perceived indifference’, symptoms include clients experiencing a sense that their product or service provider doesn’t care much about them. And the cause? Poor client communication.