Long before COVID-19 many businesses were already suffering a debilitating affliction that they were not even aware of. Called ‘client perceived indifference’, symptoms include clients experiencing a sense that their product or service provider doesn’t care much about them. And the cause? Poor client communication.
FIVE things you can implement quickly so your clients know you’re open for business
[vc_row][vc_column][vc_column_text]In this time of COVID-19 many clients have to get used to doing business with you differently. That means relying on telephone and online options rather than meeting with you face to face.
The key is staying visible. And that starts with communicating often and in a meaningful way.
Now’s NOT the time for radio silence.
[vc_row][vc_column][vc_column_text]Your clients need you. They need your experience, advice and leadership.
If you are unsure about how, or you don’t have time to communicate with your clients, ask for help.
Fabulous February
The holidays are over, the kids are back at school, routine has returned and decision makers have new perspectives after taking their brains off-line for a few weeks. It’s during February (and March) that the jobs put on hold until the new year need to be actioned.
Is your Google Business Listing up to scratch? It’s not? Oh dear…
If you don’t have a Google Business Listing, you could be missing out on the best FREE digital advertising you can get.
Google Reviews: THREE reasons why you need them!
[vc_row][vc_column][vc_column_text]Google reviews are important for marketing your business. Why? ONE, they boost your local search listing. TWO, they enable prospective clients to learn about you from independent third parties. THREE, they offer you (as a business owner) valuable feedback for sharing with your team or actioning to become a better business.
No frills marketing. Just FIVE key resources, a dash of EDM and finish with social media!
We know it sounds like a contradiction of terms, but marketing really doesn’t need too many bells and whistles and it certainly doesn’t need to be complicated. All you need are FIVE key resources, a dash of EDM and social media.
How to REALLY cash in on your marketing
If you are sending out helpful information to your clients that clearly explains what you do, how you do it and why, but you don’t follow up to help your clients benefit from your advice, then this article is for you.
Get the jump on your competitors in 2019
‘Tis the season to be jolly and after a big year, no one will blame you for wanting to take some well-earned time off. However, before you do, may we suggest that now is the time to prepare and sign off on your 2019 marketing program.