Do you think marketing only works during “good times”? When business is booming and the economy is optimistic, it’s easy to believe that your marketing efforts are paying off. The clients are rolling in, leads are plentiful, and it feels like everything is working as it should.
To ensure your business survives stagflation and the inevitable belt tightening by clients, it’s time to ramp things up. We understand it’s at times like these, you’ve got a lot on your plate and it’s easy to focus your time and energy on managing operational matters and let your marketing slip. But businesses generally don’t…
Before you invest big bucks in your marketing, it’s important to know how to spot an ideal client when you see one. Knowing your ideal client’s profile and how you can help them is an important first step for creating a successful and profitable business. Not only will an ‘ideal’ client help you grow your…
Good communication is the key to retaining client relationships because this creates trust, maximises your client’s ‘Lifetime Value’ and contributes directly to the success of your business. In this article, we look at why it’s important to implement regular marketing communications, and how to do it.
With so much focus on what you can’t do at the moment, how about focusing on what you CAN do, right now, to keep your business top of mind with those who matter most – your clients. Consciously dedicating time to your marketing is always important, not just during a pandemic. But since we’re in…
“Just be yourself.” We hear this phrase all the time but in business especially, it’s easier said than done. It’s important to stand out, but you also don’t want to alienate clients or appear unprofessional. The truth is, being yourself in business (and your marketing) is a balancing act.
Facebook’s sudden news blackout last week no doubt gave pause to the many Australian businesses that use the platform as part of their marketing and communications strategies. The move has had wide-ranging impacts on businesses, and not just those in the media industry.
We were recently reminded about how easy it is for specialist professionals to be overlooked by prospective clients. We had met with an award-winning business with credentials up to their eyeballs, who enjoy preferred partner status for local government AND they have a raft of out-of-the-box innovative runs on the board… and yet, they found…
When it comes to Google business reviews or social media comments, sometimes people have a genuine concern or complaint, while others just behave like bullies. Either way, the key is to actively manage your social media and Google business reviews and take swift action when comments and reviews take a negative turn. Keeping a cool…
There is danger in making assumptions and it could be costing your business thousands. This is because it’s very likely your colleagues and clients don’t actually know what you think they should know about you.