There are changes in website-land and a bunch of new domain names have been released sans the .com in their suffixes and that could pose a threat to your internet identity.
Creative AND practical business marketing
Is your approach to business marketing creative, practical and authentic? If you can put a tick beside these fundamental marketing communication criteria, it’s very likely you’re winning the client engagement trifecta, and with it a legion of loyal, long-term clients while enjoying regular new business enquiries.
Here we explain our approach to creative and practical business marketing for small and medium sized business owners.
Stagflation, seriously what next?
To ensure your business survives stagflation and the inevitable belt tightening by clients, it’s time to ramp things up.
We understand it’s at times like these, you’ve got a lot on your plate and it’s easy to focus your time and energy on managing operational matters and let your marketing slip. But businesses generally don’t succeed by keeping their expertise and services a secret. Here’s what you should do…
Ideal clients – how to spot them
Before you invest big bucks in your marketing, it’s important to know how to spot an ideal client when you see one.
Knowing your ideal client’s profile and how you can help them is an important first step for creating a successful and profitable business. Not only will an ‘ideal’ client help you grow your business, they’ll also bring professionally rewarding work, appreciate your efforts and very likely pay you what you’re truly worth.
The Power of You: Being yourself in business (and marketing)
“Just be yourself.”
We hear this phrase all the time but in business especially, it’s easier said than done. It’s important to stand out, but you also don’t want to alienate clients or appear unprofessional. The truth is, being yourself in business (and your marketing) is a balancing act.
Social vs Email: Are your eggs in the right baskets?
Facebook’s sudden news blackout last week no doubt gave pause to the many Australian businesses that use the platform as part of their marketing and communications strategies. The move has had wide-ranging impacts on businesses, and not just those in the media industry.
Marketing Communication that REALLY matters
We were recently reminded about how easy it is for specialist professionals to be overlooked by prospective clients.
We had met with an award-winning business with credentials up to their eyeballs, who enjoy preferred partner status for local government AND they have a raft of out-of-the-box innovative runs on the board… and yet, they found that the prospective clients who needed their help the most, constantly overlooked them. And often for lesser providers!
Assumption could be costing your business thousands
[vc_row][vc_column][vc_column_text]There is danger in making assumptions and it could be costing your business thousands. This is because it’s very likely your colleagues and clients don’t actually know what you think they should know about you.
The power of IMPLIED sales
We’ve been working with professionals for years and most of them don’t ‘sell’. They don’t like it or they won’t do it, especially now in these highly sensitive COVID times.
If this sounds like you, it’s time to find peace with how you go about bringing in new business.
Straightforward, effective marketing communication
Now, more than ever, your clients and prospects are looking for real and genuine support.
Simple and straightforward marketing communication creates meaningful connection with clients and prospects. Rather than overthinking your marketing, think about what’s most important for your clients and keep it real: reassuring, relevant and genuine!