Creative AND practical business marketing

Creative AND practical business marketing

Is your approach to business marketing creative, practical and authentic? If you can put a tick beside these fundamental marketing communication criteria, it’s very likely you’re winning the client engagement trifecta, and with it a legion of loyal, long-term clients while enjoying regular new business enquiries.

Here we explain our approach to creative and practical business marketing for small and medium sized business owners.

Stagflation, seriously what next

Stagflation, seriously what next?

To ensure your business survives stagflation and the inevitable belt tightening by clients, it’s time to ramp things up.

We understand it’s at times like these, you’ve got a lot on your plate and it’s easy to focus your time and energy on managing operational matters and let your marketing slip. But businesses generally don’t succeed by keeping their expertise and services a secret. Here’s what you should do…

Ideal clients – how to spot them

Ideal clients – how to spot them

Before you invest big bucks in your marketing, it’s important to know how to spot an ideal client when you see one.

Knowing your ideal client’s profile and how you can help them is an important first step for creating a successful and profitable business. Not only will an ‘ideal’ client help you grow your business, they’ll also bring professionally rewarding work, appreciate your efforts and very likely pay you what you’re truly worth.

Marketing Communication that REALLY matters

Marketing Communication that REALLY matters

We were recently reminded about how easy it is for specialist professionals to be overlooked by prospective clients.

We had met with an award-winning business with credentials up to their eyeballs, who enjoy preferred partner status for local government AND they have a raft of out-of-the-box innovative runs on the board… and yet, they found that the prospective clients who needed their help the most, constantly overlooked them. And often for lesser providers!

Straightforward, effective marketing communication

Straightforward, effective marketing communication

Now, more than ever, your clients and prospects are looking for real and genuine support.

Simple and straightforward marketing communication creates meaningful connection with clients and prospects. Rather than overthinking your marketing, think about what’s most important for your clients and keep it real: reassuring, relevant and genuine!