Frequently Asked Questions
Bold Marketing Co.
Frequently Asked Questions
1. What makes Bold Marketing Co. different from other marketing agencies?
We offer a fully done-for-you marketing solution, meaning we handle everything from strategy to execution—saving you time, money, and the stress of managing an in-house team. With over 28 years of experience and deep expertise in financial services, aged care, healthcare, and other complex industries, we bring unparalleled industry knowledge to ensure your marketing efforts are aligned with your business goals.
2. How does your 3-step proven process work?
Our process is simple yet effective:
- Foundation First: We start by building a strong marketing foundation, which includes your brand, website, messaging, and more.
- Engage & Elevate: Next, we implement an annual marketing plan to consistently engage your target audience and nurture leads.
Accelerate with AI: Finally, we use AI-driven advertising to increase lead generation and maximize your ROI.
3. What is the Bold 100, and how does it help my business?
The Bold 100 is our proprietary diagnostic tool that evaluates your current marketing performance across critical areas. Clients who score 90 or above on the Bold 100 consistently see growth in revenue, profits, and brand reputation. The Bold 100 helps us identify the key areas where your marketing can improve, giving us a clear roadmap for success.
4. Do you work with businesses outside of financial services, aged care, and healthcare?
While our expertise is strongest in these sectors, we also work with complex service-based businesses like insurance, mortgage brokers, solar, travel, and tourism. If you run a service-based business that needs strategic marketing, we can help.
5. What if my business already has an in-house marketing team?
We can work alongside your existing marketing team to add strategic expertise and specialized services like AI-driven advertising, content creation, and campaign management. Our goal is to complement and enhance your current efforts.
6. Why should I choose Bold Marketing Co. over hiring my own in-house team?
Hiring and managing an in-house marketing team is expensive and time-consuming. You’ll also need to invest in marketing tools, software, and training. With Bold Marketing Co., you get an entire team of experts for a fraction of the cost, and we already have all the tools and systems in place to start driving results immediately.
7. What platforms do you handle for social media and digital advertising?
We specialize in social media management across platforms like Facebook, Instagram, LinkedIn, and Twitter. For digital advertising, we focus on Google, Meta (Facebook/Instagram), and LinkedIn ads, ensuring you’re reaching your ideal audience on the platforms that matter most.
8. How do you ensure my marketing stays aligned with my business goals?
At the start of our partnership, we work closely with you to understand your business, your goals, and your target audience. From there, we tailor a custom marketing strategy that aligns with those goals and includes ongoing performance reporting to track progress and adjust as needed.
9. How do I know if your services are working for my business?
We provide transparent reporting throughout our entire engagement. You’ll receive regular updates on how your campaigns are performing, how your audience is responding, and the return on investment (ROI) for your marketing dollars. We make sure that every marketing decision is data-driven to maximize results.
10. Can you help with one-off projects like website design or content creation?
Absolutely. While our focus is on long-term partnerships and ongoing marketing management, we also offer project-based services such as website design, brand development, and copywriting for clients who need help with specific areas.
11. What kind of businesses see the best results with Bold Marketing Co.?
Our clients are typically small to medium-sized service-based businesses in industries like financial services, aged care, and healthcare. These businesses benefit most from having a done-for-you marketing team because they lack the internal resources or time to manage their marketing effectively.
12. How long does it take to see results?
Results can vary depending on your industry and the state of your current marketing efforts. However, most clients begin seeing measurable improvements in lead generation, brand awareness, and client engagement within the first 3-6 months of working with us.
13. How do I get started with Bold Marketing Co.?
The best way to start is by taking the Bold 100 Survey to get a clear picture of where your marketing currently stands. From there, we’ll schedule a free strategy call to discuss your results and outline a plan to help your business grow.
[Take the Bold 100 Survey]
14. What if I’m not ready to commit to a long-term marketing partnership?
No problem! We offer flexible options, including project-based services and short-term campaigns, so you can see the value we bring before making a long-term commitment.
15. What’s the cost of your services?
Our pricing varies based on the scope of your needs and the services required. After our initial consultation, we’ll provide a custom proposal that’s tailored to your business, ensuring you get the best value for your marketing budget.