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The Power of Marketing and Follow-up in Driving Business Success

Challenge: Generating interest, building brand awareness, and converting leads into loyal clients.

Since 2013, Bold! has partnered with a multi-disciplinary organisation offering financial planning, accounting, legal services, and property advocacy to a high-net-worth clientele, including professionals, executives, and business owners. Our goal has been to craft and execute a comprehensive marketing strategy that not only attracts potential clients but also nurtures long-term relationships.

Our Approach: Do It For Me Marketing

To create a lasting impact, we developed a straightforward yet effective marketing communication program. This involved:

  • Designing a memorable visual brand with a consistent message
  • Developing a dynamic website with fresh, valuable content
  • Launching a robust marketing communication program, including email marketing and social media campaigns

We regularly create and distribute tailored articles and free resources, steadily growing a database of prospective clients and industry influencers.

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Email Marketing: Consistent, Relevant, and Engaging

At Bold!, we focus on building strong, collaborative relationships with our clients. We took the time to understand Suncare's goals, target audience, and vision. Our structured briefing process, coupled with clear timelines, allowed us to remain flexible and adaptable to the evolving nature of their projects.

 

Our ability to distill complex, technical details into accessible content, while adhering to Suncare’s established visual branding, ensured that our messaging resonated with their audience.

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The Importance of Following Up

While some responses were ‘no thanks,’ most were appreciative of the outreach. Even if prospects weren’t ready to act immediately, these follow-up interactions opened the door for future communication. Over time, this approach has led to a steady conversion of prospects into loyal clients. Although it wasn’t always easy to find time for these follow-ups, the business owner recognised that personal engagement was crucial to maximising the return on their email marketing efforts.

Making It Happen: A Mantra for Success

The phrase "Make It Happen" has become a guiding principle for this client. To ensure consistent follow-ups, the business owner made it a priority by scheduling dedicated time slots each week. While progress was slow in the early stages, the client’s commitment and our ongoing support led to a noticeable turning point after 12 months. What started as a trickle of responses quickly gained momentum, with emails now receiving replies within minutes or hours.

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Client Feedback

PROSPECT CALLED TODAY!

"A prospect called today after receiving recent emails. He hadn’t looked at them until now, but he wants to discuss legal services for his business."

THREE NEW PROSPECTS!

"We sent out an email, and within hours, we had three new prospects! Thank you for making this happen!"

"Our Audience is growing daily…

and the results speak for themselves. We're getting referrals from our email campaigns, website downloads, and LinkedIn posts. We now receive at least one quality referral within 2 hours of an email campaign, and sometimes up to three contacts a week."

Ready to Transform Your Copy Into a Business Asset?

Let’s craft content that builds trust, engages your audience, and drives results.