When you think about marketing, do you immediately picture ad spend on flashy campaigns or social media trends like TikTok dances?
Do you feel overwhelmed by the thought of hiring extra staff, burning cash on new software, or navigating digital tools just to see if you’re getting a return on investment (ROI)?
If these challenges sound familiar, you’re not alone.
Many businesses struggle with the perception that effective marketing requires a hefty budget and a complex strategy.
But what if you could drive lead generation and sustain client retention without burning cash on paid ads? If your goal by the end of 2024 is to achieve just that, this guide is for you. Here’s how you can make marketing affordable and effective, even on a budget.
How to Save Big Bucks on Marketing
For many businesses in the financial services and aged care sectors, marketing doesn’t have to break the bank. A well-structured strategy can be effective with a budget of around $2,000 per month. For a business generating $500,000 in revenue, this represents less than 5% of your annual revenue—a manageable investment considering the potential returns.
But how much should you be willing to invest to acquire your ideal client? Let’s break it down: If your clients have a lifetime value (LTV) of $60,000, paying $2,000 a month to consistently attract and retain more of these clients is a smart move. Your Customer Acquisition Cost (CAC) should align with the long-term value each client brings, making this investment not only affordable but essential for growth.
Marketing as a System
The key to affordable and effective marketing is treating it as a system. In the financial services sector, there’s a playbook that works. Once you have the key resources in place, you can roll out an annual program that operates at a cadence matching your audience’s needs. Consistent, organic marketing across content, social media, and email is a proven and repeatable strategy to drive leads.
Think of marketing as a rhythm rather than a one-time effort. By maintaining a steady flow of valuable content and engagement, you build momentum that keeps your pipeline filled with qualified leads. It’s about creating a system that works for you, not against you.
Keep Your Clients: The Power of Retention
What’s better than acquiring new clients? Keeping the ones you already have. Retention rates are the true compounding factor of business growth. Great content and email marketing are not just tools for attracting new clients; they’re also essential for educating and engaging your longest-serving ones.
When your clients regularly see the value in your services and your business remains front of mind, you’re building a moat around your castle. This moat—comprised of trust, value, and consistent communication—protects your business from competitors and strengthens client loyalty over time.
Take Action
If you’re ready to implement affordable marketing strategies that drive lead generation and sustain client retention, we’re here to help. At Bold Marketing Co., we specialise in providing a structured, effective approach to marketing for professionals in financial services and aged care. With over 28 years of experience, we address the three main concerns that often prevent professionals from marketing: Time, Affordability, and Accountability.
Book a Discovery Call
Let’s find the right solutions. Book a free 30-minute strategy call and discover how we can drive your business forward.
For any questions or to book your discovery call, please contact us at marketing@boldcorp.com.au.
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